The gateway to a market you don’t reach yet

Brazil is one of the largest Magic communities outside the United States, and one of the hardest for a foreign brand to enter. The buyers are there, the spend is there — but the language, the marketplaces and the trust networks are local.

MTG Relics is a Portuguese-language channel built specifically for that market’s high-end segment: Reserved List, foils, signed cards, artist proofs, authenticity and preservation. Not a general Magic channel. The one a collector turns to when the card on the table hits four figures and a mistake gets expensive.

I don’t sell volume. I deliver relevance.

The channel works one specific vertical: high-end collecting and the secondary market. That concentrates an audience of players, collectors, store owners and buyers who deal in higher-value product — a high-ticket segment within the TCG market.

For brands in that market, a qualified audience is worth more than a generic one.

And the reach isn’t confined to the follower base: 51.9% of views come from accounts that don’t follow the profile yet — nearly half. A campaign here doesn’t just talk to people already inside; it puts the brand in front of a new, segmented audience.

Instagram performance

Across the two most recent 30-day cycles, MTG Relics recorded between 134,000 and 232,000 views. Instagram Insights screenshots available on request.

Who follows

• Magic: The Gathering collectors
• Commander and cEDH players
• Reserved List, foil and Secret Lair buyers
• Collectors of signed cards and artist proofs
• Anyone focused on authenticity, preservation, grading and value
• Store owners and operators in the TCG market

What only MTG Relics delivers

• High-end authority

  Technical, researched content on counterfeit identification, grading, preservation and long-term care of collections.

• Artist access

  Direct relationships with Magic artists in Brazil and abroad — interviews, collaborations and exclusive material.

• On-site coverage

  MagicCon and major circuit events, with interviews, behind-the-scenes and footage only someone in the room can capture.

• Multichannel ecosystem

  Verified Instagram, YouTube, a WhatsApp channel, mtgrelics.com and proprietary apps. From the Reel that reaches fast to the video and the article that keep surfacing in search months later.

• Inventory I own

  Banners on the site and in proprietary apps such as Relics Score, which rates a card’s potential as a relic. The people there are evaluating a specific card — and the placement doesn’t depend on social platform delivery.

• Bilingual by design

  Portuguese audio, English subtitles. The same piece speaks to the Brazilian collector and to the international audience, with no duplicated production.

Formats

A quick reference. Pricing, timing and availability are set according to the scope of each campaign.

• Sponsored Reel

  Vertical video with an original script, pinned to the profile for the agreed period.

• Weekly custom Stories

  Recurring presence, scripted for each stage of the funnel.

• Banners on the partners page and in the apps

  Your brand on mtgrelics.com and inside the MTG Relics apps.

• Monthly partnership

  Reels, Stories and banner combined for continuous presence with the community.

• Event coverage

  On-site presence and live content at tournaments, conventions and launches.

• High-end projects

  Signed cards, commissioned art and custom activations for collectors.

How I work

Every piece is scripted from scratch, in the channel’s own voice — no supplied copy read to camera. You approve script and assets before publication. All paid content is labelled as advertising. I don’t work with proxies, counterfeit cards or guaranteed-return claims. A report with the available metrics follows at the end of the campaign.

Official partners

Mundo.Cards, Brazil’s marketplace for collectible cards.