Media Kit – MTG Relics
Specialized content on High-End Magic: The Gathering. Collecting, authenticity, card preservation, and the premium market.
Who is MTG Relics
MTG Relics is a project created by Felipe Figueiredo, focused on the High-End universe of Magic: The Gathering — Reserved List, foils, signed cards, artist proofs, relics, authentication, preservation, and the collectibles market.
This is not a general-interest Magic channel. It’s the channel collectors turn to when the card on the table crosses four figures and a mistake gets expensive.
MTG Relics by the numbers
- 232,526 views in the last 30 days
- 45,511 unique accounts reached — 16x the size of the follower base
- 43.1% of views come from non-followers
- +70% growth in reach over the last 30-day cycle
- 9,700 interactions in the period (6,200 on Reels, 3,500 on Stories)
- 4,267 profile visits in 30 days
- 2,800 followers in a highly segmented niche, with +481 net followers in the last cycle
- 400 to 1,000 average views per Story — between 14% and 36% of the base
- 80+ posts published
I don’t sell volume. I deliver relevance.
MTG Relics operates in a highly specific vertical of Magic: The Gathering: collecting and the High-End market.
This concentrates an audience of players, collectors, store owners, and buyers interested in higher-value products — one of the highest-ticket segments in the TCG market.
For brands operating in this space, relevance is worth more than a generic audience.
And reach isn’t confined to the follower base: 43.1% of views come from accounts that don’t yet follow the profile. That means a campaign here doesn’t only speak to people already inside — it introduces the brand to a new, segmented audience with every post.
Audience
- Magic: The Gathering collectors
- Commander and cEDH players
- Buyers interested in High-End cards
- Reserved List, foil, and Secret Lair buyers
- Collectors of signed cards and artist proofs
- People interested in authenticity, preservation, appreciation, and the card market
- Store owners and TCG market operators
What sets MTG Relics apart
High-End positioning Specialized content on collecting, authentication, and the premium market. Technical, researched material on counterfeit detection, grading, conservation, and collection preservation.
Artist access Direct relationships and content production with Brazilian and international Magic artists — interviews, collaborations, and exclusive material.
On-site coverage MagicCon and major circuit events, with interviews and proprietary content.
Multichannel ecosystem Instagram (verified profile), WhatsApp channel, YouTube, and mtgrelics.com. Bilingual content — Portuguese audio with English subtitles, reaching both Brazilian and international audiences.
Partnership formats
Brand ambassador — ongoing partnership with category exclusivity High-End special projects — custom collaborations, including collectible pieces and artist-driven initiatives Event coverage — attendance, capture, and distribution Sponsored and educational content — a series or single piece on a technical topic, with the brand integrated into the channel’s authority
Available deliverables
Reels • Stories • Clickable links • Bilingual content • On-site coverage • Blog articles • YouTube • WhatsApp channel
Campaign proposals are evaluated case by case. Priority goes to brands aligned with the channel’s premium positioning.
Official Partner
Mundo.Cards
Mundo.Cards is the official partner of MTG Relics in initiatives focused on the Brazilian Magic: The Gathering market.
Business inquiries
For commercial proposals, partnerships, events, or special projects:
Instagram: @mtgrelics